VideoMining Corporation, College Park, Pa., provider of in-store intelligence for shopper marketing announced that their R&D group has completed the development of a chip named VMX for automatically measuring the behavior and demographics (gender, age range, and ethnicity) of people in public places. The hardware technology FPGA (Field Programmable Gate Array) was employed to implement VideoMining’s patented video analysis algorithms. The VMX chip embeds the complete video-based measurement solution in hardware. The technology was said to have potential for large scale deployments of video-based measurement devices in retail and other markets such as homeland security, digital signage and business intelligence.

The R&D was the result of a three-year effort that was partially funded by Pittsburgh’s Technology Collaborative through two grants. In addition to the researchers at VideoMining, the project involved several outside consultants, including Professor Vijay Narayanan from the hardware group at The Pennsylvania State University. VideoMining is filing for multiple U.S. patents for the technologies that went into VMX development. 

Source: VideoMining Corporation