Adopting the look, feel, and familiar themes of video games speaks in an engrossing way to the group that ISIS and their imitators are trying to reach.
Material produced often includes information on how to commit terrorist acts. This can range from knife and car attacks to complex operations like bomb-making and hostage-taking.
“The relative extremists became resentful of the official position… while the relative moderates became upset with him for tolerating the extremists.”
There were career options: ISIS offered fighters $300 per month salary as the going rate, but with additional benefits ranging from cell phones to cars.