A new British Army recruitment campaign seeks to target gamers and millennials stuck in ‘boring jobs’. In the new series of adverts the Army hopes to show how current 16 to 25-year-olds may already have many of the attributes needed in the modern military, but either dismiss them as irrelevant or see them as embarrassing.
The new recruitment advertising campaign, titled ‘Your Army Needs You’, launched on January 3 with a series of adverts on TV and the internet as well as billboard posters.
The three adverts tell the stories of individuals whose perceived weaknesses are seen as strengths by the Army.
