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British Army Wants to Recruit Millennial ‘Snowflakes’ and ‘Phone Zombies’

A new British Army recruitment campaign seeks to target gamers and millennials stuck in ‘boring jobs’. In the new series of adverts the Army hopes to show how current 16 to 25-year-olds may already have many of the attributes needed in the modern military, but either dismiss them as irrelevant or see them as embarrassing.

The new recruitment advertising campaign, titled ‘Your Army Needs You’, launched on January 3 with a series of adverts on TV and the internet as well as billboard posters.

The three adverts tell the stories of individuals whose perceived weaknesses are seen as strengths by the Army.

Read more at The Telegraph

The Government Technology & Services Coalition's Homeland Security Today (HSToday) is the premier news and information resource for the homeland security community, dedicated to elevating the discussions and insights that can support a safe and secure nation. A non-profit magazine and media platform, HSToday provides readers with the whole story, placing facts and comments in context to inform debate and drive realistic solutions to some of the nation’s most vexing security challenges.

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