Melissa Myette Joins Amivero as Senior Vice President of Growth

Erin Caine is a recent graduate of the University of Mary Washington where she earned a B.A. in Communication and Digital Studies with a minor in Business Administration. She graduated summa cum laude with both University and Departmental Honors. Through her coursework in communication campaigns, news journalism, social media, and digital marketing, Erin has experience creating impactful content and campaigns designed to raise awareness for an organization. She brings strong skills in writing, interpersonal communication, web design, digital editing, and video production. She completed a major project with the Fredericksburg Regional Food Bank, a non-profit near her campus. During this project, she worked closely with the organization to understand its most urgent needs and used these insights to develop a brief, targeted social media campaign. She produced a campaign plan that included social media graphics, compelling copy, and an original promotional video that the organization could use to encourage youth volunteering. As a student, she worked at UMW’s University Center for three years and was a supervisor during her final year. She gained valuable experience coordinating event logistics, providing customer service, and distributing tasks amongst a team. She also brings significant leadership experience through her extensive involvement on campus.