Meprolight USA, the US Subsidiary company of Meprolight®, a world leader in a variety of optic solutions from electro-optics sights, thermal sights and devices, self-illuminated sights, and innovative pistol sights, has announced that is has named Bill Yerby as General Manager, Vice President of Sales and Marketing for Meprolight USA.
“I am excited to be working with Meprolight,” Yerby commented. “As a global brand that is highly respected in the law enforcement and military markets, I will continue to expand its reputation here in the United States to include our law enforcement and commercial customers.”
“Yerby’s success in building relationships and growing market share in the outdoor industry is well known, and we are pleased to have him on our team,” Assaf Shimron, CEO of Meprolight® added. “We have made a significant commitment to our US customers and the investment in our US division will be sooner realized under the leadership of Bill Yerby.”
Yerby brings 29 years of experience leading high-performance teams specializing in consumer goods for the outdoor sports and recreation markets. As Meprolight USA’s new GM and VP of Sales and Marketing, Yerby will be responsible for growing the law enforcement and retailer networks, developing strategies and increasing brand awareness in the outdoor marketplace.
Most recently, Yerby spent the past 17 years working with Vista Outdoor, Bushnell and Bolle Brands as Director of Sales and Marketing focusing on a wide range of high quality and innovative products for the outdoor enthusiast.
Yerby is well known and respected throughout the outdoor industry. He is a leader with strategic vision and proven execution skills. His energy, enthusiasm, and passion for the outdoor markets have earned him the confidence, respect, and trust of his peers as well as retailers across North America.
Yerby holds a Bachelor’s Degree in Business Marketing from California State University, Northridge and enjoys many outdoor activities, including hunting, fishing, and winter sports.