Managed 22 marketing and communications professionals specializing in strategic outreach for the Department of Homeland Security (DHS) Center for Prevention Programs and Partnerships (CP3). The team’s social media experts, graphic designers, multimedia professionals, marketing experts, and content developers help CP3 address critical public safety issues concerning targeted violence and terrorism (TVTP).

Oversaw team’s development, production, and implementation of a rebranding effort, collateral, prevention resources, executive briefings, talking points, social media, and web content.

Heightened visibility of CP3’s offerings by designing and testing materials resulting in 132% increase in web traffic year-over-year. As a result, overall web activity increased an average of 72.29% from Q2 to Q4 in FY24, while maintaining accessibility standards and plain language directives.

Project awards:
AVA Digital Award - Platinum, “Get to Know Invent2Prevent”
AVA Digital Award - Gold, “Voices of Resilience, My TVTP Story”
MarCom Award - Gold, The Center for Prevention Programs and Partnerships (CP3) Webpage
MarCom Award - Honorable Mention, “Introduction to the Center for Prevention Programs and Partnerships”

Tracked and analyzed the Department of Veteran’s Affairs My HealtheVet program’s content and performance to recommend the most effective content for the Veteran Community. Worked with the team to implement messaging designed to maximize easy access to patient tools and resources that prioritize mental and physical health. Played a major role in transitioning VA to GA4 for analytics and reporting.

Creatively helped clients reimagine events in a virtual and/or hybrid solution. Supported sales team in all aspects of the presales cycle, including RFPs, HubSpot tracking and sequences, product demos, and in-depth customer product and security assessments.
Managed RFP process from bid decision through RFP submission. Defined “win strategy” with sales, assembled SMEs to form an RFP team, formulated solutions, and drafted RFPs.
Served as a product expert to help customers and prospects envision possible solutions using virtual event technology. Provided sales expertise in demonstrating complete product solution.
Formulated and introduced platform engagement measurements to demonstrate post-event ROI.

Developed and managed client projects from initial concept through project completion, including budgets, schedules, and workflow through internal resources.
Created and managed the execution of client social media programs. One 2014 program resulted in a one-month, 125 percent increase in social media following and coverage on: ABC News, CBS News, CNN, NPR, The Today Show, The Tonight Show, The Washington Post, USA Today, and many other outlets.
Managed multiple yearly virtual recruitment events, including planning and logistics, technology platform partnership, online registration and ongoing communication, media, and promotion strategy, creative services, staff training, live-day support, and post-event metrics. Averaged 80-85% attendance vs. industry average of 60 – 65%.
Managed development and production of client marketing materials including brochures, website, print and online advertising, and traffic flow work through department teams.
Graduate of CACI Emerging Leaders Program.
Clients Served: Army National Guard, Defense Travel Management Organization, Department of Homeland Security, Department of Veteran’s Affairs Health Administration Services, General Nutrition Centers,MilitaryKidsConnect.org, National Security Agency, Office of the Director of National Intelligence, OfficeMax, TRACO, TRICARE, United Concordia, Inc.

Solicited news coverage in local and industry trade publications, and authored and placed trade articles.
Wrote and edited company website copy, advertising, brochures, and press releases.
Managed writing, editing, design, and production of newsletters to company employees and customer groups.

Engaged in daily contact with trade media and placement of stories in trade publications.
Drafted copy and edited promotional materials, developed media plans, and placed client advertising.
Clients Served: Allied Security, Inc. (contract security services), Bayer Corporation, Calgon Carbon, Inc., Douglas Laboratories (natural nutritional dietary supplements), Penn State McKeesport, Washington Federal Savings Bank, UniBank, Red Valve, Inc., Engineers’ Society of Western PA, International Water Conference

Engaged in daily contact with media and industry analysts to cultivate interest in client products and services.
Drafted and edited copy for client promotional materials, advertising, brochures, and press releases.
Managed production of quarterly client publications from initial planning through print production.
Clients Served: Children’s Hospital of Pittsburgh, La Roche College, Geneva College, Computerm Corporation, Emprise Technologies, Grane HealthCare, Daxus Corporation, Westminster College, CTR Systems, Triangle Circuits of Pittsburgh