Elon Musk has launched a war on “impersonation.” While most of those in his sights are parodying his tweets as the majority shareholder of the world’s most popular microblogging site — namely famous comedians like Kathy Griffin and Sarah Silverman, a journalist and former editor of the Texas Monthly, Christopher Hooks, or the former Minnesota Vikings kicker and writer Chris Kluwe —there are others on the platform we should really be worried about.
In the three weeks since Musk became Twitter’s owner and sole board member, he has engaged in hyperbole about “freeing the bird,” and plotted a $20, and then revised $8 subscription model for verified accounts, which was immediately leveraged by trolls and activists parodying former presidents, and mocking multinational corporations and their leadership. Lost in what can only be described as one of the most tumultuous weeks at Twitter, was how extremists have been waging an impersonation insurgency on the same platform.