The Anti-Defamation League is fighting the KKK and white supremacists with online marketing and targeted advertising techniques tied to Google search and curated YouTube videos.
The ADL, Moonshot CVE and the Gen Next Foundation are joining forces in the U.S. to apply the Redirect Method, a program that steers individuals who search online for violent or extremist content to material that exposes the falsehoods and hatred and directs them to non-violent alternatives.
The Redirect Method was born out of a partnership in 2016 among Google’s Jigsaw tech incubator, the Google-backed London-based Moonshot start-up, and the U.S.-based Gen Next Foundation. The goal was to meet the enemy online and go toe-to-toe with their efforts to market themselves to vulnerable youth