Redirecting Hate: ADL Hopes Googling for KKK or Jihad Will Take You Down a Different Path

The Anti-Defamation League is fighting the KKK and white supremacists with online marketing and targeted advertising techniques tied to Google search and curated YouTube videos.

The ADL, Moonshot CVE and the Gen Next Foundation are joining forces in the U.S. to apply the Redirect Method, a program that steers individuals who search online for violent or extremist content to material that exposes the falsehoods and hatred and directs them to non-violent alternatives.

The Redirect Method was born out of a partnership in 2016 among Google’s Jigsaw tech incubator, the Google-backed London-based Moonshot start-up, and the U.S.-based Gen Next Foundation. The goal was to meet the enemy online and go toe-to-toe with their efforts to market themselves to vulnerable youth

Read more at USA Today

(Visited 3 times, 1 visits today)

The Government Technology & Services Coalition's Homeland Security Today (HSToday) is the premier news and information resource for the homeland security community, dedicated to elevating the discussions and insights that can support a safe and secure nation. A non-profit magazine and media platform, HSToday provides readers with the whole story, placing facts and comments in context to inform debate and drive realistic solutions to some of the nation’s most vexing security challenges.

Leave a Reply

Latest from Counterterrorism

SIGN UP NOW for FREE News & Analysis on topics of your choice across homeland security!

BEYOND POLITICS.  IT'S ABOUT THE MISSION. 

Go to Top
Malcare WordPress Security