FEMA’s Ready Campaign and the Ad Council have partnered with DreamWorks Animation’s new film, Dog Man, based on the best-selling Dav Pilkey book series, for a national public service advertising (PSA) campaign. The campaign features the beloved canine crime-fighting hero spreading the message to children across the nation about the importance of being ready for the unexpected.
In DreamWorks Animation’s upcoming film, in theaters Jan. 31, 2025, Dog Man must lean on his crime-fighting skills and planning abilities to stop the evil plots of Petey, the feline supervillain. His planning skills are being brought to life in the new PSA campaign, launching today, where Dog Man encourages kids to help their families prepare for emergencies. The initiative includes billboards and bus shelter advertising, as well as 30- and 15-second PSAs in both English and Spanish languages that are airing in donated media across the country.
“Empowering our children to be active participants in disaster preparedness is vital to creating a more prepared nation,” said Lucas Hitt, Acting Associate Administrator for FEMA’s Office of External Affairs. “This collaboration presents a unique opportunity to engage America’s youth in a relatable and impactful way, harnessing the beloved characters of DreamWorks Animation’s Dog Man to give the entire family the tools they need to be ready for anything.”
Ready campaign messaging includes a four-step approach to preparedness:
- Be informed about different types of emergencies that could occur and their appropriate protective action.
- Make a family emergency plan including information on how to reconnect and reunite.
- Build emergency supply kits to ensure preparedness whether at home, at work or in the car.
- Get involved by finding opportunities to support community preparedness.
The new creatives are an extension of FEMA and the Ad Council’s ongoing partnership on the Ready campaign, which has helped generate more than 128 million visitors to Ready.gov and Listo.gov in Spanish language since its launch in 2003. The Ready Campaign is designed to educate and empower all Americans to prepare for and respond to disasters including earthquakes, tornadoes, floods and wildfires.
The original announcement can be found here.