As the Zika virus outbreak has spread in Central and South America, online searchers for the formerly little-known virus have exploded across the globe since the start of the year. While the virus initially gained headlines late last fall when Brazil connected a Zika outbreak to an increased rate of infants born with the birth defect microcephaly, it was not until early February this year that Americans started to search for information about the virus in large numbers, according to data from Google.
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