Stoneking Strategic Communications Technologies today announced the launch of Message Prism, an AI-guided crisis communications app to help organizations rapidly evaluate, create, adapt, and organize public-facing messages during high-pressure situations and rapidly evolving events.
From a single set of facts, organizations can quickly generate up to nine commonly used communications products in under a minute. Products include press releases, social media posts, media advisories, FAQs, public advisories/warnings, talking points, statements, community updates, and internal staff communications.
More than common AI, Message Prism applies Emergency Management Principles of Information and best practices to each of the nine available communications products. Organizations can also tailor each message to align with their branding, communications, and values standards, ensuring a connection to target audiences.
Designed for businesses, nonprofits, government agencies, public relations professionals, healthcare organizations, and mission-driven companies, Message Prism supports communications teams responding to crises, reputational threats, operational disruptions, emergencies, and organizational change.
“In a crisis, organizations often have minutes, not hours or days, to respond,” said Dan Stoneking, co-founder of Message Prism, former Deputy Director of Public Affairs for the Federal Emergency Management Agency (FEMA) and Columnist at Homeland Security Today. “Message Prism was built to help communications teams move quickly without sacrificing clarity, accuracy, or strategic alignment. When information is moving fast, organizations need tools that help them communicate confidently and consistently across every audience and platform.”
Message Prism combines strategic communications expertise with AI-guided tools. Rather than replacing human communication, Message Prism AI enhances it and acts as a partner to in adapting messages for different audiences and environments.
“At Message Prism, we believe technology should support stronger human connection, but not replace it,” Stoneking added. “With Message Prism, crisis communicators can spend more time advising leadership, coordinating with partners, and helping survivors, rather than working on a third draft of a news release. Our goal is to help organizations communicate more clearly, more strategically, and more meaningfully in a world where attention and trust matter more than ever.