PERSPECTIVE: The West is Losing the Cognitive War Russia Never Stopped Fighting 

The West is losing the cognitive war that Russia never stopped fighting. The old Cold War framework has become insufficient for the scale of the present crisis, because the danger now lies in visible strategic defeat: fragmented societies, demoralized publics, radicalized movements, collapsing institutional trust, and a political class increasingly unable to distinguish authentic domestic dissent from adversarial amplification. Moscow exploits ideological fissures with discipline, memory, patience, and a security culture built around political warfare. The cost is visible in Ukraine fatigue, conspiratorial politics, rising political violence, alliance exhaustion, and the weakening of democratic confidence from within. Sun Tzu’s warning that “if you know the enemy and know yourself, you need not fear the result of a hundred battles” now reads like a strategic indictment of Washington. America stopped studying the Russian security state as a living organism. It dismantled the soft power, Sovietological, intelligence, public diplomacy, and information warfare capabilities that once gave it a fighting chance in the battle over perception, legitimacy, and political will. 

Russian intelligence continuity reaches far beyond Lenin, Stalin, or the KGB. It stretches across roughly five centuries of state formation, from Muscovite internal surveillance and coercive political administration through the oprichnina, the Third Section, the Okhrana, the Cheka, the NKVD, the KGB, the FSB, the SVR, and the GRU. Names, uniforms, doctrines, and slogans changed across eras. The deeper function remained remarkably stable: defend the center, penetrate society, compromise elites, manipulate opposition, control the periphery, and turn information into an instrument of imperial governance. Russian statecraft has long treated intelligence as the nervous system of power. Surveillance, provocation, blackmail, controlled opposition, ideological export, and psychological manipulation are embedded habits of rule. 

The Soviet collapse scattered assets, reorganized networks, humiliated institutions, and temporarily weakened Moscow’s reach. Its operational culture survived. The Kremlin-linked intelligence world endured the ideological bankruptcy of Marxism-Leninism because its deeper purpose was imperial continuity. Moscow’s attempted reconquest of the former Soviet space and its pressure on the old Eastern bloc have remained inseparable from the preservation of a favored intelligence model: sovereignty as conditional, civil society as penetrable, parties as influence channels, media as terrain, energy as leverage, business as cover, diaspora communities as operational space. Ukraine, Georgia, Moldova, Belarus, the Balkans, and the Baltics have all faced versions of the same demand: accept Russian intelligence access as the hidden tax on political existence. 

Yuri Bezmenov’s warning endures because he described subversion as a war on perception long before the West had a vocabulary for cognitive warfare. His account of “active measures” and “psychological warfare” points to a method aimed at reengineering the mental environment in which a society interprets itself: its history, institutions, moral assumptions, sources of authority, and sense of political reality. The goal was to “change the perception of reality” so thoroughly that a targeted society would process facts through exhaustion, suspicion, grievance, and ideological reflex. In that condition, citizens retain access to information and lose the internal discipline required to judge it. Bezmenov’s line that “exposure to true information does not matter anymore” captures the moment when demoralization becomes self-sustaining, when truth loses corrective force because distortion has become part of identity. 

Bezmenov also understood that subversion requires an available target. “You cannot subvert an enemy who does not want to be subverted,” he warned, identifying appetite, vanity, resentment, ambition, and institutional decay as the entry points for political warfare. His estimate that demoralization could take “15 to 20 years” described generational capture: enough time to shape education, media, religion, labor, culture, bureaucracy, and politics until the target society begins reproducing the adversary’s work on its own. The final product is a population made hostile to its own coherence. 

The West’s vulnerability grew from its own intellectual habits. Marxism’s long embedment in parts of academia created an environment in which anti-Western critique often acquired the prestige of moral seriousness. Soviet and later Russian influence systems learned how to exploit grievance, alienation, intellectual vanity, and institutional self-loathing. Anti-colonial rhetoric, racial tension, labor conflict, environmental fear, campus radicalism, anti-police agitation, and anti-capitalist resentment all became usable material. Once Soviet Marxism lost its global romance, the method survived through ideological mutation. 

The modern Russian influence ecosystem is ideologically promiscuous by design. It amplifies far-left anti-capitalist agitation in one channel, far-right ethno-nationalist resentment in another, anti-NATO isolationism in another, pseudo-libertarian anti-state paranoia in yet another. It denounces Nazism and weaponizes ultranationalist networks useful for destabilization. It invokes Christianity and feeds nihilism, criminality, corruption, and the pornography of violence. It speaks the language of anti-imperialism abroad and conducts imperial war in Ukraine. It attaches itself to environmental panic, racial grievance, civil rights extremism, anti-police radicalism, vaccine conspiracism, anti-Semitic networks, “peace” activism, and anti-globalist resentment. Russian narrative warfare is the disciplined manufacture of interpretive chaos: the deliberate seedingamplificationlaundering, and synchronization of mutually incompatible stories whose shared function is to corrode trust, exhaust judgment, fracture alliances, delegitimize resistance, and make the target society mistake manipulation for authenticity. 

American politics became fertile terrain because both parties developed exploitable pathologies. On the Democratic side, Moscow and aligned influence networks have found openings in the radical edge of environmental activism, anti-capitalist organizing, racial absolutism, BLM-style civil rights extremism, and anti-police agitation, amplifying themes that delegitimize courts, borders, markets, law enforcement, national history, and American power. On the Republican side, the openings run through LaRouche networks, Buchananite paleoconservatism, isolationism, pseudo-libertarian anti-state politics, anti-Ukraine influencers, nationalist conservatives, Christian nationalist circles, accelerationists, and the so-called “woke right,” whose grievance politics often reproduces the revolutionary psychology it claims to oppose. Russia does not need to own these movements. It needs to inflame them, connect them, launder their themes, and push them toward institutional sabotage. 

The West has been losing most disastrously in the realm of institutional capacity. During the Cold War, the United States had imperfect and serious instruments of ideological competition: the U.S. Information Agency, Voice of America, Radio Free Europe, Radio Liberty, Sovietology programs, cultural diplomacy, public diplomacy networks, intelligence cooperation channels, and working groups devoted to exposing active measures. These tools were constrained by law, accountability, bureaucratic fragmentation, and the American discomfort with propaganda. They gave Washington a language of struggle and a capacity for response. 

After 1991, that language decayed. The U.S. Information Agency disappeared into the State Department. Soviet expertise withered. Russian studies lost urgency. Public diplomacy became an administrative afterthought. USAID, for all its dysfunctions, served as a civic and strategic presence in contested spaces, and its dismantlement narrowed America’s reach at precisely the wrong timeCounter-disinformation and foreign influence offices fell casualties of partisan suspicion, bureaucratic exhaustion, and ideological cowardice. Information warfare capabilities across the Pentagon, State Department, intelligence community, and allied coordination mechanisms are now fragmented, politicized, defunded, or abandoned. America lost capacity, vocabulary, and seriousness. 

Some Western countries recognize the battlefield. The Baltic states, Poland, Czechia, the Nordics, and parts of the European security ecosystem are trying to identify, expose, and harden themselves against hostile influence. Their efforts remain uneven, underfunded, and constrained. Their premise is sound: sovereignty now depends on cognitive resilience. The United States increasingly treats the foreign influence problem as a domestic culture-war prop, absorbing the very narratives hostile powers spent decades cultivating. The result is a strategic class afraid to name political warfare, a public sphere addicted to grievance, and a foreign policy establishment unable to defend the psychological foundations of national power. 

This trajectory leads to chaos. A country that abandons narrative defense invites foreign powers to colonize its imagination. It produces citizens who see enemies everywhere except in hostile capitals. It breeds political violence, alliance fatigue, policy incoherence, and permanent suspicion. Russia kept the institutions, habits, and memory of cognitive struggle. The West congratulated itself for outgrowing them. Moscow remained disciplined in the shadows. Washington forgot the battlefield was still active. That amnesia is now one of the central vulnerabilities of the free world. 

Irina Tsukerman is a Ukraine-born American national security and international humanitarian law attorney, geopolitical analyst, strategic communications specialist, and media commentator whose work focuses on the intersection of international affairs, influence operations, strategic narratives, and public diplomacy. Her professional profile developed across legal practice, policy analysis, media engagement, and geopolitical commentary, with particular emphasis on information competition, hybrid conflict, and the changing character of international power projection.

Unlike many analysts who emerged exclusively through academic institutions or government service, her career developed through a multidisciplinary combination of legal training, strategic advisory work, publishing, media analysis, and participation in international policy forums. Her work frequently examines how geopolitical outcomes are shaped by perception management, information dominance, narrative construction, reputational influence, and the strategic use of communications across state and nonstate actors.

Tsukerman completed her undergraduate studies at Fordham University, earning a Bachelor of Arts in International and Intercultural Studies with concentration in Middle East Studies and a minor in Latin American Studies. Her academic interests centered on international relations, comparative politics, conflict dynamics, international institutions, regional security, and cross-cultural analysis. She earned an Honorable Mention in Middle East Studies.

She continued at Fordham University School of Law, earning a Juris Doctor degree in 2009, focusing on national security law. During law school she became actively involved in national security and constitutional law discussions and participated in institutional leadership initiatives.

Among her more visible academic activities was helping establish and lead a National Security and Law Society chapter. She also held leadership responsibilities within student legal organizations and organized discussions focused on surveillance authorities, nuclear security, intelligence policy, counterterrorism, constitutional questions surrounding national defense, and evolving legal frameworks governing modern conflict.

She later became admitted to legal practice in New York and developed expertise connected to international legal frameworks, public policy, and strategic advisory work, eventually organizing a panel discussion on The Legal Framework for Understanding Information Warfare in Ukraine at the NYC Bar Association on May 24, 2023. She is currently an active member with the American Bar Association, focusing on energy security, science, and technology and with the New York City Bar Association, where she has been actively involved with the MENA Affairs chapter and other foreign law sections.

Tsukerman later became President of Scarab Rising, a strategic advisory and media organization focused on geopolitical analysis, strategic communications, reputation management, public affairs, and international engagement.

Through this role she expanded her work beyond traditional legal practice into strategic consulting and geopolitical commentary. Her professional activities have included advisory work, media production, editorial direction, conference participation, and publication across international outlets.

She also became Editor in Chief of The Washington Outsider, where she oversaw commentary and analysis covering foreign policy, international security, human rights, regional conflicts, and strategic competition.

Her public affiliations have included fellowship and advisory relationships with organizations focused on Middle East policy, international security, and geopolitical affairs, including Foreign Policy Association in New York, the Arabian Peninsula Institute, and the Jerusalem Center for Foreign Affairs. She is also actively involved with the National Liberal Club in UK, where she has assisted in organizing events with the Security and Defence Circle.

Tsukerman's analytical work is concentrated in several interconnected domains: Geopolitical competition and great power rivalry; Russian hybrid warfare and active measures; Chinese influence operations and strategic communications; Iranian regional strategy and proxy networks; Middle Eastern security architecture; Energy geopolitics and economic statecraft; Counterterrorism and intelligence analysis; Strategic communications and public diplomacy; Hybrid conflict and multidomain competition; Narrative competition and reputational strategy.

Her regional focus has included Eastern Europe, the Middle East, North Africa, Central Asia, and Indo-Pacific strategic developments. Over the years, she has participated as a presenter in various international conferences focused on geopolitical strategy, emerging threats, transnational relations, US politics and political influences, US foreign policy, big tech in foreign policy, energy security, cybersecurity, and other relevant topics. She has also had an opportunity to brief various members of Congress on various geopolitical issues.

One of Tsukerman's most recognizable areas of specialization is information warfare. She is a co-founder and Board Member of The Washington Outsider Center for Information Warfare, which specialized in educating the public about the various forms of information warfare, and in investigating complex operations in information space. Her public work repeatedly explores the proposition that modern geopolitical competition increasingly unfolds through influence campaigns rather than solely through military confrontation. She treats information ecosystems as operational environments in which legitimacy, trust, institutional authority, and public perception become strategic assets.

Her work in this area addresses: State-sponsored disinformation campaigns; Strategic deception and active measures; Influence operations across media ecosystems; Narrative shaping and agenda formation; Cyber-enabled information operations; Soft power projection; Reputational warfare and public persuasion; Digital activism and influence networks; Strategic messaging in conflict environments; Legal and diplomatic instruments as tools of information competition.

A recurring feature of her analysis is the argument that states increasingly combine economic pressure, diplomacy, legal instruments, media narratives, and cyber capabilities into integrated campaigns designed to shape decision-making environments.

Tsukerman's work places particular emphasis on narrative warfare, where she has argued that states and political actors compete to define legitimacy, identity, victimhood, sovereignty, and strategic credibility.

Her commentary frequently examines how narratives influence: International coalition formation; Domestic political legitimacy; Sanctions and diplomatic pressure; Military intervention narratives; Human rights discourse; Information resilience; Electoral influence; Institutional trust; Public support for security policies.

She often frames narrative competition as a contest over interpretation rather than facts alone, arguing that control over framing increasingly affects strategic outcomes. As a podcaster and host of The Washington Outsider Report on Coalition Radio, she has had an opportunity to engage with many specialists and experts in these and other areas.

Tsukerman has published and contributed commentary across a broad international media and policy ecosystem.

Her work has appeared in publications covering international affairs, strategic studies, security policy, regional geopolitics, legal affairs, and diplomacy, in English, Arabic, Russian, and many other languages.

Her analysis has also appeared through interviews and commentary across television, radio, podcasts, and international broadcast platforms serving audiences in North America, Europe, South Caucasus, and the Middle East.

Tsukerman has participated in conferences and international policy events spanning security, communications, diplomacy, and geopolitical affairs.

Publicly documented engagements include: Participation connected to United Nations human rights discussions; Speaker participation at policy discussions on U.S.–Iran relations in Washington; Participation at conferences addressing Iranian regional influence and counterterrorism in Europe; Participation in international dialogue initiatives involving U.S.–Middle East engagement; Presentation activity addressing character assassination, reputational politics, and information influence; Participation in communications conferences exploring strategic messaging and political persuasion; Contributions to international discussions involving security governance and regional cooperation in North Africa and the Middle East.

Selection to a "36 Under 36" recognition program highlighting emerging professional leadership; Leadership recognition connected to humanitarian and international engagement initiatives; Appointment to leadership roles in national security committees within legal professional organizations; Recognition for public engagement across international policy and communications forums; Jewish Week "36 Under 36" (2017); World Humanitarian Drive Recognition; Ukraine Centre for Strategic Communication Award / Azerbaijan's Truthfulness in Media Award.

Over the course of her career Tsukerman has participated in networks connected to: International law; National security policy; Foreign affairs analysis; Strategic communications; Energy and technology policy; Human rights advocacy; Leadership development initiatives; Regional and thematic foreign policy organizations. Her diverse professional experiences reflect a hybrid model that combines legal expertise, geopolitical analysis, strategic communications, information warfare studies, and narrative competition, with sustained focus on how modern states shape outcomes through perception, legitimacy, influence, and multidomain strategic engagement.

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