Veriflow today announced Veriflow SELECT, an innovative new partner program for its award-winning Continuous Network Verification platform that will allow partners to monetize their intellectual capital and expand their business to take advantage of strong demand for and growth in intent-based networking and network verification. Veriflow also announced it has named Mike Kay as vice president of business development.
The mission of the Veriflow SELECT channel-partner program is to eliminate outages and vulnerabilities in customer networks through continuous intent verification. The SELECT Program helps to fulfill this mission by:
- Working with industry experts in intent-based networking to deliver high-value solutions to our customers
- Driving technology collaboration initiatives with industry leaders to ease the integration of the Veriflow platform into complex customer environments
The Veriflow SELECT channel-partner program allows Veriflow to work closely with our technology partners and reseller partners to develop and deliver high-value solutions to customers. Unlike other broad-based channel programs that consist of multiple tiers and an endless array of partners, Veriflow SELECT, as the name implies, will be selective, partnering with a limited number of highly qualified partners. This approach helps eliminate channel conflict by providing SELECT partners with market exclusivity and custom financial models. In addition, Veriflow SELECT is built on specific go-to-market plans with each partner, enabling partners to optimize success.
The Veriflow SELECT Partner Program Advantage
In addition to active collaboration between Veriflow and its partner ecosystem, Veriflow SELECT will enable partners to leverage Veriflow’s patented technology to actively monetize their intellectual capital by building custom intent rules on top of Veriflow’s Continuous Network Verification platform. These rules are driven by partner “best practices” knowledge and can be sold to customers or leveraged to increase service value-add.
“The Veriflow SELECT partner program is designed from the ground up to maximize partner value. Our unique approach to enabling partners to monetize their intellectual capital enables them to differentiate themselves by focusing on specific industries or vertical markets, such as healthcare, financial services or manufacturing,” said Kay. “Veriflow SELECT also drives customer value with a unique joint business plan for each partner that’s focused on delivering customer value. The program emphasizes key metrics for each partnership to ensure that customers see value in the partnership offering and that partners are delivering value to the customer. We believe this model is inherently better both for our partners and for customers that are looking for high-value solutions while migrating to intent-based networking (IBN) and multi-cloud environments.”
Criteria for Veriflow SELECT Partners
The program is selective by design, and Veriflow aims to partner with a small, highly qualified set of partners to deliver high-value solutions and technologies to our customers. Selection criteria include the following:
- Aligned market vision and complementary market expertise
- Executive and technical sales and marketing skills
- Willingness to invest in collaboration and joint technology education
- Executive sponsorship to drive and measure the effectiveness of the partnership
Mike Kay Named Vice President of Business Development
“Creating successful partnerships that deliver value to our customers is a key part of our growth strategy,” said James Brear, CEO of Veriflow. “Mike’s addition to our leadership team and his 20-plus years of experience in leading strategic partner programs at multiple fast-growing technology companies reinforces Veriflow’s position at the forefront of network verification.”
As vice president of business development at Veriflow, Kay is responsible for developing and leading the company’s strategic partnerships and channel strategy. Prior to joining Veriflow, Kay was vice president of global and strategic accounts for IXIA, where he led the company’s critical global NEM customers. Before IXIA, Kay was vice president of business development at Procera Networks, where he led its virtualization and network functions virtualization (NFV) strategy and served as its global NFV evangelist. Kay also spent seven years in the Cisco Systems Strategic Alliance organization, managing Cisco’s strategic partnerships with EDS (acquired by HP) and IBM around the globe.
Veriflow’s Continuous Network Verification platform is built specifically to enable enterprises, government agencies and service providers to reduce downtime and improve protection by eliminating outages and vulnerabilities in the network. The Veriflow platform reduces OPEX by automating manual processes and freeing up network resources to focus on more strategic tasks, and it improves compliance by dynamically mapping, automatically documenting and auditing the network.
