Influential leaders speak to the shadow selves of their audiences just as directly as they speak to the acknowledged conscious selves of their audiences.
Law enforcement is in a contest not primarily over physical territory but over hearts and minds.
By understanding subconscious narratives we learn what the target audience doesn’t know about itself.
There has been a lot of militarized language applied to the pandemic, but “combat,” “fight,” “war” are the wrong narrative.
Our adversaries are engineering the way information is being received. They are providing an alternative way of understanding the facts.
Coalition forces are having serious trouble keeping up in the narrative space. Keeping up is a bad idea, anyway.
Narratives do not reflect the world as it is. Nor do they announce themselves as expressions of power. They reflect the narrator’s ideological stance as reality.