All conflict has a narrative basis and requires a narrative strategy to reach the foundational layers of our adversaries.
The same factors that make an audience vulnerable to recruitment by ISIS feed recruitment by the Proud Boys.
There is no such thing as not engaging when weaponized words are being used against you.
Understand that meaning-making happens when internalized narratives interact with external events, people, ideas.
To dominate the narrative space we need to teach civilians cognitive defense and defense professionals narrative warfare.
Influential leaders speak to the shadow selves of their audiences just as directly as they speak to the acknowledged conscious selves of their audiences.
Law enforcement is in a contest not primarily over physical territory but over hearts and minds.
By understanding subconscious narratives we learn what the target audience doesn’t know about itself.
There has been a lot of militarized language applied to the pandemic, but “combat,” “fight,” “war” are the wrong narrative.
Our adversaries are engineering the way information is being received. They are providing an alternative way of understanding the facts.
Coalition forces are having serious trouble keeping up in the narrative space. Keeping up is a bad idea, anyway.
Narratives do not reflect the world as it is. Nor do they announce themselves as expressions of power. They reflect the narrator’s ideological stance as reality.